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Table of Contents
Introduction
As the global demand for baby diapers grows, many international retailers, wholesalers, and brand owners are looking to China for reliable, cost-effective suppliers. However, a common question arises: Which Chinese diaper brand is truly the best?
Rather than offering subjective opinions, this guide takes a data-driven and consumer-oriented approach. We begin by identifying the top 10 diaper brands in China based on verified sales rankings. We then evaluate each brand’s strengths in various market segments and help you determine which is most suitable for your specific needs—whether you’re sourcing for retail, OEM/private label, or cross-border trade.
Top 10 Best-Selling Diaper Brands in China (2024)
According to the authoritative report by China Report Hall, these are the top 10 diaper brands in China in 2024, ranked by market influence, reputation, and sales volume:
| Rank | Brand | Company | Type | Highlight |
|---|---|---|---|---|
| 1 | Pampers | Procter & Gamble | International | Premium, global recognition |
| 2 | Huggies | Kimberly-Clark | International | Skin-safe, strong presence in China |
| 3 | Babycare | Hangzhou Baibeike Group | Domestic | Stylish, e-commerce leader |
| 4 | Merries | Kao Corporation (Japan) | International | Excellent softness, trusted by parents |
| 5 | GOO.N | Daio Paper (Nantong) | International | Soft, breathable, popular in SE Asia |
| 6 | Moony | Unicharm (China) | International | Ultra-thin, high comfort for newborns |
| 7 | Anerle | Hengan Group | Domestic | Cost-effective, reliable for export |
| 8 | Chiaus | Chiaus Co., Ltd. | Domestic | Strong OEM capabilities, global reach |
| 9 | BEABA | BEABA Co., Ltd. | Domestic | Eco-conscious, biodegradable focus |
| 10 | DaddyBaby | DaddyBaby Group | Domestic | OEM/private label expert |
These brands represent both global giants and rising Chinese players, with varying strengths in quality, innovation, and price competitiveness.
Market Segmentation & Brand Positioning
(Data referenced from Zhongyingwang – 中婴网)
To help you make the right choice, it’s essential to understand how each brand performs in specific market segments. Here’s a breakdown:
1. Premium Segment
Pampers, Merries, Moony
Known for top-tier absorbency, softness, and reputation. Preferred by hospitals, maternity centers, and first-time parents.Babycare
A local Chinese brand with premium packaging, fashionable aesthetics, and appeal to Gen Z parents on Tmall and Douyin.
2. Mass Market / Cost-Efficiency
- Anerle
Established in 1996, Anerle has strong nationwide distribution in China and exports to Southeast Asia and Africa. - Chiaus
Offers stable quality and pricing flexibility. Frequently chosen by wholesalers and distributors looking for value.
3. OEM / Private Label Oriented
- DaddyBaby, Chiaus
Both brands have in-house production, flexible customization, and low MOQs, making them ideal partners for private label buyers.
4. Eco-Friendly Consumer Segment
- BEABA
Focuses on biodegradable materials and sustainability, serving an emerging market of eco-conscious parents in China and abroad.
Which Brand Is Best for You? Matching by Need
There is no one-size-fits-all answer. The best Chinese diaper brand for you depends on your target market, budget, and distribution strategy. Below are some recommendations based on common buyer profiles:
💰 Looking for competitive pricing & consistent supply?
Choose Anerle or Chiaus.
🌱 Want to promote sustainability or organic positioning?
Consider BEABA, with biodegradable options and clean material claims.
🌍 Planning to launch your own private label or need OEM support?
Go for DaddyBaby or Chiaus, both known for strong export capabilities and branding services.
✨ Selling to high-end retail or online boutiques?
Try Babycare, Moony, or Merries—they appeal to premium-segment parents who value design and comfort.
Final Thoughts
Choosing a Chinese diaper brand is no longer just about price. Today’s market demands a nuanced understanding of product positioning, buyer expectations, and long-term brand potential.
By leveraging real sales data from China Report Hall and segment insights from Zhongyingwang, this guide offers you a clear roadmap to find the most suitable diaper partner in China.
Whether you are sourcing for supermarkets, DTC brands, or B2B distribution, the key is to align the brand’s strengths with your market’s expectations.
If you’re ready to go beyond brand names and explore the actual factories behind them, don’t miss our in-depth guide:
👉 Top 10 Baby Diaper Manufacturers in China 2025 | OEM & Wholesale
Discover leading OEM suppliers, production capabilities, certifications, and how to find the right factory for your private label needs.
